John Lewis’ iconic Christmas commercial hasn’t appeared on our screens yet, but another Sam Clegg YouTube commercial has already made the whole nation cry.

A heartbreaking – and worthless – advertisement tells the story of the man and his dog.

The alternative ad with Sam’s father has been clicked more than a million times since Sam posted it on YouTube last week.

In an interview with Fabulous Digital, YouTuber explained that he had collected the video with an old camera he had found nearby.

The reason for this is that he wanted to raise money for urgently needed charities and that all proceeds will go to the elderly at Christmas.

This song/update is dedicated to all those who faced challenges in 2020, Sam started.

Alternative John Lewis Hell

The advertisement tells the story of a man and his dog (Photo: Sam Clegg).

Alternative John Lewis Hell

A duo eating minced meat together (photo: Sam Clegg)

This story is a loss and sadness that some viewers may find disturbing, but with this clip/campaign we hope to turn the negative into a positive by donating all the benefits of the song to the many charities that older people in the UK support!

The concept of Christmas for John Lewis has been abandoned to show the connection between man and dog.

Alternative John Lewis Hell

Things change when they go for a walk (Photo: Sam Clegg).

Alternative John Lewis Hell

The owner hangs up posters to find Bruno (photo: Sam Clegg).

This popular advertisement starts with an image of the bond between man and his beloved dog Bruno.

You can see the duo counting down the days before Christmas with their individual community calendars as they open presents and eat ground meat pies.

But everything takes an emotional turn when one person and Bruno walk in the snow.

Alternative John Lewis Hell

The announcement is so moving. (Photo: Sam Clegg)

Alternative John Lewis Hell

It has a sad and tragic ending. (Photo: Sam Clegg)

Bruno runs away and disappears, and a few days after his master has searched the area, he even puts up posters with runaway dogs.

The ad may have an emotional and tragic ending after the owner found Bruno’s necklace in the exhibition, but Sam wanted to emphasize how difficult it can be for the elderly and vulnerable at this time of year.

Inspired by Sir Captain Tom Moore’s charitable efforts to raise money for the NHS, Sam added that every 79p purchase will help those most in need in 2020.

Read more: John Lewis

John Lewis may be the last person to run a Christmas commercial, but there are still a lot of commercials that give us comfort.

So far, Aldy, Asda, Disney, Amazon, TK Max, Argos and Very have published their Christmas ads.

Do you have a story?

If you have a story, video or photo of a celebrity, please contact the Metro.co.uk entertainment team by emailing [email protected], calling 020 3615 2145 or visiting our Submit Stuff page – we look forward to hearing from you.

MORE… Christmas advertising 2020 : From Disney to Amazonia, all hearings are in front of John Lewis.

MORE… Springer Christmas Day 2020: Nicola Adams, Peter Andre and others gave all their festive energy to charity.

TELEVISION

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