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Apple
Noise-canceling headphones can block out the world.
Update: Ad Age announced on February 4 that Thriller will not appear in the commercials.
In a statement at the mall, Bobby Sarnewest, co-founder and executive chairman of the company, said, “We intended to be the leader, but by the time we consolidated our creativity, we had dropped to third place. For the same amount of money, we realized we could reach a broader base while rewarding our loyal users.”
Instead of promoting the Super Bowl, Thriller is going to do a promotion with VersusGame.
In what was to be its first Super Bowl commercial, Thriller, a music and video sharing application, wanted users to know that it was a video sharing application.
What is Thriller. The service, owned by Proxima Media, is a video creation and social networking service that allows users to “edit and sync their videos with background tracks using artificial intelligence.”
According to Ad Age, the app wants to “tackle TikTok” and gained popularity over the summer, when TikTok was in danger of being banned in the United States. Ad Age writes: “TikTok has remained strong in the United States, but Thriller, which claims to reach 65 million people a month, has not given up the quest. The company is now planning to spend millions on the Super Bowl. Thriller will play the role of a scrappy startup with its first Super Bowl sponsorship.”
Thriller joins Vroom & Fiverr
This year, Thriller joins Vroom and Fiverr as the first Super Bowl advertising partners. This is no longer the case.
According to Music Gateway, Ryan Kavanagh, co-owner of Thriller, sold the platform as a “mature version” of TikTok. And, as the publication noted, the app has received positive reviews since its release. In November 2020, it was the most downloaded app on the App Store in 50 countries, including the U.S., UK, Brazil, Germany, France and Australia.
What exactly can you do with the application? It is “anchored” in hip-hop music and allows you to rap on different songs, for example.
Music Gateway writes, “The application uses artificial intelligence to automatically extract the best clips and create a professional-looking music video. They add that it has received investments from Snoop Dog, 21 Savage and Migos.
In July 2020, after TikTok was banned, Thriller became the first iOS video app in India.
And in early February, the application had a score of 4.7 out of 5, with more than 149,000 users.
Super Bowl Commercial Award
According to Sporting News, a number of well-known companies are foregoing advertising this year – on the contrary, many are investing money to promote the coronavirus vaccine to Americans.
As the publication points out, the amount of money needed to produce Super Bowl ads has increased astronomically in recent years. Today, a 30-second spot costs more than $5 million.
Among this year’s highly anticipated commercials are “Jason Alexander Hoodie” and “Can a Burrito Change the World? Chipotle.
Bud Light is also back with the Legends, as is Pringles with the Return of Space spot.
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Frequently asked questions
Was there a commercial for the 2021 Budweiser Clydesdale?
Unfortunately, Budweiser Clydesdales are taking another year off from the big game in 2021. Budweiser announced last week that it is stepping out of its annual Super Bowl commercial for the first time in 37 years, reports USA TODAY … You won’t find any Clydesdales, puppies or talking frogs in it.
What will be the first commercial for Super Bowl 2021?
While car brands like Hyundai and Kia have decided to stop advertising this year, Vroom – which allows people to buy or sell used cars online – has decided to step in. The 30-second spot is the first national advertisement for a used car company to air during the Super Bowl since 2014, according to the company.
How much will advertising cost during Super Bowl 2021?
CBS took about two months longer than usual to sell ad space for the game, with newcomers and mainstream advertisers spending about $5.5 million for a 30-second spot.
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